Business Strategy: The Art of Selecting & Climbing Your Marketing Mountain

Business Strategy // Select Your Marketing Mountain & Scale It
A sound business strategy helps you select the mountain you should scale.

Business Strategy stands out as the golden thread in the intricate tapestry of business. It's the blueprint, the game plan, and the compass all rolled into one. But where should one's time and attention be concentrated with many options, choices, and directions available?

1. Identify Your Mountain: The Power of Big Opportunities

Imagine standing at the base of a mountain range with numerous peaks, each symbolizing a business opportunity. While some peaks may be easier to climb, they might not offer the best views. It's the tallest mountains, although daunting that promise the most breathtaking panoramas.

Case in Point: Nike and Amazon

Nike wasn't just about selling shoes; they tapped into the culture of athleticism, the spirit of perseverance. Similarly, Amazon's vision wasn't confined to books but about creating an unparalleled online marketplace.

Companies that identify and chase these tall peaks position themselves away from the rut of commoditization. The result? A unique selling proposition (USP) that promises a heftier piece of the pie.

2. Sizing Up Your Mountain: Understanding Latent Demand

Once you've identified your mountain, understand its terrain. This involves gauging the latent demand—a need consumers might not have met by current products.

For Instance: Apple's Foray into the Car Market

Rather than just seeing it as another car, Apple's potential entry into this space could redefine mobility. It's not about what the market looks like now but envisioning what it could become.

To size up your mountain effectively:

  • Determine the current market size.
  • Understand the market's growth rate.
  • Identify latent demand and potential areas of innovation.

3. Climbing to the Top: Competition & Capabilities

The climb is rarely without obstacles. Competitors might be using the same path, or there could be unforeseen challenges. Here, understanding one's capabilities in comparison to competitors becomes paramount.

Factors for Customer Preference:

Customers might choose a product based on various factors, from durability to ease of use. Amazon, for example, carved its niche by offering a selection of books that local stores couldn't match.

Golden Rule of Business Strategy:

Whoever understands the problem the best earns the right to solve it. 

Thus, achieving strategic alignment involves understanding customer problems, recognizing the competition, and harnessing unique capabilities to serve customers.

4. The Benefits of Scale: Bigger Can Mean Better

In the business landscape, size often matters. But it's not just about being significant; it's about leveraging that scale effectively.

Innovation at Scale:

Larger companies often have the resources to invest in R&D, leading to groundbreaking innovations.

Network Effects:

As more people use a product or service, its value increases, creating a virtuous cycle. Think of social media platforms—the more friends that use it, the more valuable it becomes to its users.

In Conclusion:

Business Strategy isn't just about choosing a direction; it's about understanding which mountain to climb, gauging its potential, and navigating the ascent with the right tools and mindset.

Those with a clear, well-defined strategy often have a panoramic view of success in the ever-evolving business world. So, which mountain will you climb?

Inspired by How To Think Strategically, Daniel Shapiro.