Marketing

A wannabe comprehensive resource where industry insights meet actionable strategies. From fresh ideas to tested approaches, you'll discover a wealth of knowledge that fuels both budding and seasoned marketers. Our posts cover various topics, from digital marketing tactics and social media campaigns to customer psychology and brand development.

The LIBOR Legacy: Navigating the Journey from Past to Post-LIBOR Era

May 22, 2023 3 min read Marketing

In the high-stakes world of global finance, benchmarks matter. They form the bedrock upon which trillions of dollars of transactions are built. One such titan, the London Interbank Offered Rate (LIBOR), a cornerstone

What's your USP (Unique Selling Proposition) & why it matters?

Mar 8, 2023 5 min read Marketing

Updated: July 03, 2023 USP stands for Unique Selling Proposition or Unique Selling Point. It is a marketing concept that refers to the unique benefit or feature that sets a product or service